A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity.
例句
It is just a public relations gimmick...這只不過是一種公關(guān)伎倆。The exhibition is informative, up to date, and mercifully free of gimmicks.這個(gè)展覽既能讓人增長(zhǎng)見識(shí)，又緊跟時(shí)代前沿，而且幸運(yùn)的是沒有華而不實(shí)的東西。
英漢詞典釋義
n.
花招,詭計(jì),騙人的玩意兒
a new gimmick to encourage people to go to the cinema鼓動(dòng)大眾去看電影的新噱頭a publicity gimmick宣傳的噱頭He dismissed the event as just a publicity gimmick.他不理會(huì)這件事，只當(dāng)它是一種宣傳手法。
英英詞典釋義
Noun
1. something whose name is either forgotten or not known